New Member Recruitment Program

August 23, 2018 • News

New Member Recruitment Program

NARPM is pleased to announce it’s New Member Recruitment Program. For each new Professional Member you refer, you will receive a $50 NARPM Voucher ($25 for each new Support Staff Member or Affiliate). The vouchers are valid for one year from date of issue and will be sent via email. Please email us with any questions.

*Excludes Company Membership applications and those receiving the dues discount for a Chapter Grant.

**Voucher can be used towards Broker/Owner Registration, Convention Registration, In-Classroom Courses,

not valid on Membership dues. Applying member must list name of referring member at the time of application.

***Vouchers can only be earned by non-Affiliate members.

Here are a few tips that you can use to share all that NARPM^® has to offer:

Make a Plan

Clarify the mission with the end in mind. Plan toward your goal by making a list of 10 to 25 property managers, brokers, owners, real estate professionals, or industry business owners that are not current professional/associate members. Did you know the NARPM^® LinkedIn group has over 14,700 industry professionals that aren’t members? That could be a great place to start. Decide how you plan to break the ice and contact each person. Telephone calls or face-to-face meetings usually have the highest conversion. You may also consider email, text, social media contact, or a handwritten note.

Anticipate the Other Person’s Needs

Being an industry professional, you already have an understanding of daily property management needs. As a member, you know the motivations that compel an individual to join NARPM^®. This gives you a heads-up on how to approach possible objections or challenge the perceptions someone may have when it comes to joining. Direct them to the NARPM^® New Member Online Application at https:// www.narpm.org/join/apply

Get Their Story

Learn their motivations for getting into this industry. Ask about their business and experiences. Discuss challenges they face in their daily operations. Ask questions and listen to their responses.

Share Your NARPM^® Story

Your love of and experience with NARPM^® is your most powerful selling tool. So many successful NARPM^® stories start with, “So and- so told me that if I was serious about property management, I needed to join NARPM^®.” That phrase is usually followed up by their personal and business growth after joining, taking advantage of what the association offers, and getting involved. Be sure to be honest. The most powerful sale is made by under promising and over delivering. Share other NARPM^® Member stories at https://www.narpm. org/updates/membership/property-manager-success-growth

Ask for the Next Steps

Plan how you want to close the sale in any or all of the following ways:
• Direct them to the website.
• Ask them to connect to NARPM^® on Facebook, Twitter, Instagram, Pinterest, YouTube, and LinkedIn to get to know the association.
• Invite them to come to a regional or national event.
• Ask them to join you at a chapter meeting.
• Direct them to classes that cover topics they have identified as challenges.
• Lead them to explore how designations and certifications can help them grow and give information on how to start.

Give Them Time to Consider

Thank them for their time and for the opportunity to get to know them. Give them a card to follow up if they have any questions or just connect in the future. After several days to a week, follow up. Warmly re-express gratitude for their time. Take this chance to offer any of the next steps again (above).

NARPM^® is all about networking and investing in improving the property management industry. One of the ways we do that is by growing! Let’s double membership to 10,000 members by the year 2020. #NARPM10K by 2020

New Member Recruitment Program