Marketing for Residential Property Management
Are you spending your marketing dollars wisely? Do you know how many clients and customers your marketing efforts are bringing you? Are you unsure of HOW to market to your client and customer base? All of these questions (and more!) will be addressed in Marketing for Residential Property Management. Whether you are new to the business or a seasoned pro, this course will help you hone your knowledge and skills in the area of marketing.
In this course you will develop a mission statement (or refine yours if you have one) and decide upon a related marketing goal to help guide your business. You will examine branding and the importance of knowing how your clients and customers think, feel, and behave. Time will be spent delving into various forms of media and advertising channels. Finally, you will learn about the importance of tracking and measuring outcomes that are key to your marketing efforts!