John Hirschfeld is the Co-Founder and Chairman of PURE HomeRiver, the nation’s largest third-party single-family rental (SFR) property management company, which was formed in 2026 by the 50-50 merger of HomeRiver Group and PURE Property Mangement. PURE HomeRiver also invests directly in SFR assets on behalf of itself and institutional investors. John believes that property management is the hardest and most critical piece of the SFR puzzle. His vision is for PURE HomeRiver to help transform the industry through a branded national platform of scale, world-class technology, and deep concern for all stakeholders. John has executed over $10 billion of transactions in his career, which has included running Citigroup’s Global Real Estate Equity and Structured Finance Group, holding other senior institutional real estate finance and investment positions, and practicing law. Immediately prior to cofounding HomeRiver in 2016 John led strategic development at a national foreclosure bidding firm that acquired over 20,000 homes at auction for institutional and other clients. A graduate of Harvard College and Fordham Law School, John is based in New York City.